This is a crash-course in influencer marketing strategies. Learn how to create successful campaigns that convert followers into loyal customers, find and select the right influencers, script creative briefs, measure campaign performance and more. Exclusive resources such as pre-scripted emails, creator lists and other materials are available during the course. In this course you will hear from the leading industry experts and learn everything that you need to know in order to run successful influencer marketing campaigns.
This is not another month-long teaching course that makes you want to bash your head into the computer monitor.
This is a crash course on everything you need to know about dominating the internet with the help of influencers.
This course was made by experts for those who want to become experts themselves.
Ubiquitous University was developed to help brands create successful influencer marketing campaigns that convert faithful followers into lifetime customers.
We were sick of seeing people charge hundreds of dollars for colossal, yet hollow courses that leave learners less informed than when they started.
So we crafted an influencer marketing course that you can read, understand, and implement in less time than it takes most brands to run one team meeting.
This course will help you to step outside the traditional marketing framework and embrace the rapidly-growing influencer marketing strategies that have catapulted brands to the top of social media feeds.
Here’s a taste of what you’ll be studying…
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Setting Influencer Marketing Campaign Goals
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Finding & Selecting The Right Influencers
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Writing An Influencer Pitch That Gets Opened Every Time
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Scripting A Winning Creative Brief
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How To Properly Communicate With Influencer Talent
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The Pitfalls To Avoid In Your Influencer Marketing Campaign
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How To Measure & Optimize Your Influencer Marketing Spend
Let’s get started.
Setting Goals
In this first lesson of Influencer Marketing 101, you will learn the 5 essential questions to ask yourself when setting up an influencer marketing campaign. You will also be introduced to the 3 most common goals for an influencer campaign along with key strategies to attain those goals.
Finding Influencers
In this lesson, learn how to set your goals and identify the right influencers for your brand. Plus, get tips on avoiding red flags when assembling an influencer team as well as the green flags that let you know you are on the right path.
Cold-Pitching Influencers
In this lesson, we'll show you how to set your goals and write effective cold pitch emails. Learn 2 simple tips for making your subject lines stand out, the 3 parts of an email that will make any influencer interested in working with you and 5 bonus last-minute tips before sending your email. Plus, get access to our proven cold email templates.
The Creative Brief
In this lesson, we share the 9 critical ingredients needed for a compelling creative brief, as well as what to avoid when writing one. This is an absolutely critical step in any influencer marketing strategy.
Communicating With Influencers
You can have the best strategy in the game, but if you can't handle your comms with influencers, you're done. In this video, learn proven strategies for both writing to and organizing with your influencers - plus a few tricks that we've proven in the field over and over.
Influencer Marketing Pitfalls
As you've probably gathered by now, influencer marketing is amazing when it goes right. But when it goes wrong, it's embarrassing. This lesson will explain the 6 biggest reasons why influencer marketing campaigns go off the rails. Learn the importance of setting goals, sending creative briefs that aren't too strict, proper post campaign comms, and more.
Measuring and Optimizing
In this final lesson, you'll learn how to tie this all together—how measure the impact of your influencer marketing campaigns and how to optimize them from the beginning, through the middle, and all the way to the end.