4.6 out of 5
4.6
1552 reviews on Udemy

Facebook Ads & Facebook Marketing Masterclass 2023

Master Facebook Ads & Marketing with Complete Automation, Get Strategies for Advertising, Organic Marketing & eCommerce
Instructor:
Robin & Jesper
8,266 students enrolled
English [Auto]
Complete Advertising Strategy Setup
10 Ad Creative Strategies
10 Posting Strategies
6 Reach Strategies
Find Profitable Ads
Scale Profitable Ads
Automate Ads Testing
Build a Community

Learn the Most Effective Way of Digital Marketing Using Facebook Ads & Organic Marketing!

Take the journey from Beginner to Expert.

With Over 10 Hours of Training in Real Actionable Steps You’ll Become a Confident Advertiser & Marketer!

Take A Look at These Top Rated Reviews…

This is the best course out there. Practical examples with templates that I was able to use to make my $1000 a day sale. – Daniel Mau

I’ve taken a few Facebook Ads Courses on Udemy – but this was by far the best! – Laurane Rae

Very easy to follow and to learn what I need to understand to make ads for my own small business without spending a fortune. – Sami Ranta

It is really amazing course really easy to follow. Very helpful. And the most important facts, and explanation so accurate. Even for people who has lower level of English. Really recommend. The best course I have ever bought ever. And trust me I have bought a lot courses! – Radka

Course Goals:

  • Create Profitable Facebook Ads.

  • Succeed with Organic Facebook Marketing

  • Work Solo or with Clients.

Includes:

Lifetime Access to Future Updates

– Tools, Articles & Templates

Quick & Helpful Support in the Q&A section

Downloadable Certificate of Completion

30 Day Money Back Guarantee (No Questions Asked)

Are You Ready to Start Creating Effective Facebook Ads?

See You Inside The Course.

Love

Robin & Jesper

Introduction

1
Introduction

In this lecture you'll learn more about the course and what you can expect.

2
Facebook Ads Explained

In this lecture you'll learn the strategy we'll be using for your Facebook ads.

3
FAQ

Here are the answers to the most commonly asked questions.

Create Your Ad Campaign

1
Getting Started

In this lecture you'll learn how to build the foundation of your Facebook advertising, with things such as a meta business suite, an a Facebook page and an ads account.

2
Campaign Setup

In this lecture you'll learn how to set up your first campaign.

3
Ads Structure

In this lecture you'll learn how the ads are structured in Facebook.

4
Advantage Campaign Budget

In this lecture you'll learn what the Advantage Campaign Budget is, previously known as Campaign Budget Optimisation (CBO). It's the foundation that this 3:2:2 strategy is built on.

5
Ad Campaign Setup

Create Your Ad Set

1
Install Meta Pixel

In this lecture you'll learn how to install the meta pixel to drastically improve the accuracy of your ads and have it optimized for conversions.

2
Optimisation & Delivery

In this lecture you'll learn how to set the optimisation of your ads.

3
Audience

In this lecture you'll learn how to use Broad Targeting.

4
Placements

In this lecture you'll learn about the different available placements.

5
Ad Set Setup

Design Your Ad

1
Create DCT Ad

In this lecture you'll learn how to create your first Dynamic Creative Testing (DCT) ad.

2
Verify Instagram Account

In this lecture you'll learn how to verify your instagram account to unlock additional ad placements.

3
Add 2 Primary Texts + Headlines

In this lecture you'll learn how to model successful competitor's ads.

4
Review & Publish

In this lecture you'll learn how to preview your ads before publishing.

5
Ad Creative Setup

Find Winning Ads

1
Important Stats

In this lecture you'll learn how to find winning ads and filter them from the bad ones.

2
Extract Winning Ads

In this lecture you'll learn how to extract the winning ad creative into the winner's ad set.

3
DCT with Winners

In this lecture you'll learn how the Winner's ad set works.

4
Winning Ads

Ad Creative Strategies

1
Strategies Overview

In this lecture you'll get an overview of the upcoming ad creative strategies.

2
Problem & Solution

In this lecture you'll learn how to use the Problem & Solution ad strategy.

3
Them VS Us

In this lecture you'll learn how to use the Them VS Us ad strategy.

4
Statistics

In this lecture you'll learn how to use the Statistics ad strategy.

5
Testimonials

In this lecture you'll learn how to use the Testimonials ad strategy.

6
Features Point-Out

In this lecture you'll learn how to use the Features Point-Out ad strategy.

7
Benefits Overlay

In this lecture you'll learn how to use the Benefits Overlay ad strategy.

8
Founder's Story

In this lecture you'll learn how to use the Founder's Story ad strategy.

9
Unboxing

In this lecture you'll learn how to use the Unboxing ad strategy.

10
Before & After

In this lecture you'll learn how to use the Before and After ad strategy.

11
3 Reasons Why

In this lecture you'll learn how to use the 3 Reasons Why ad strategy.

12
Ad Creative Strategies

Ads Manager

1
Overview

In this lecture you'll learn how to properly navigate the Ads Manger.

2
Columns

In this lecture you'll learn how to understand, use and customise the Columns.

3
Audiences

In this lecture you'll learn about custom audiences.

4
Banned Ads/Accounts

In this lecture you'll learn what to do if your ads get rejected or your account banned, and how to prevent it from ever happening.

5
Ads Manager

Facebook Marketing

1
Facebook Marketing Explained

In this lecture you'll learn what organic Facebook marketing is and how it works.

2
Facebook Profile VS Page

In this lecture you'll learn the differences between marketing with a Facebook profile and a Facebook page.

3
Optimize Facebook Page

In this lecture you'll learn how to optimize your Facebook page.

4
Build a Community

In this lecture you'll learn how to use Facebook groups to build a community.

5
10 Post Strategies

In this lecture you'll learn 10 easy to use Post strategies that you can start implementing right away!

6
6 Strategies to Increase Reach

In this lecture you'll learn how to increase your reach with your posts.

7
Facebook Marketing

Sales Psychology

1
Reciprocity

In this lecture, we'll learn what Reciprocity means and how we can use it as a powerful strategy to sell more products and services.

2
Curiosity

In this lecture, we'll learn what Curiosity means and how we can use it as a powerful strategy to sell more products and services.

3
Scarcity

In this lecture, we'll learn what Scarcity means and how we can use it as a powerful strategy to sell more products and services.

4
Social Proof

In this lecture, we'll learn what Social Proof means and how we can use it as a powerful strategy to sell more products and services.

5
The 3 Boxes

In this lecture, we'll learn what The 3 Boxes mean and how we can use it as a powerful strategy to sell more products and services.

6
Buyer Persona

In this lecture, we'll learn what a Buyer Persona is, how we can use it to grow our business and how to create one step by step.

Copywriting

1
What Is Copywriting?

In this video you'll learn what Copywriting is and how to use it effectively. 

2
Benefits vs Features

In this lecture we'll talk differences between benefits and features and how to combine them to make a great copy.

3
Know What You're Selling

In this video we'll talk about the importance of knowing what you're selling.

4
Know Who You’re Selling To

In this video we'll talk about the importance of knowing who you're selling to, so you know how to speak to them.

5
Three Keys

In this video you'll learn about the "Thee Keys" to master copywriting.  

6
Writing Personalities

In this video you'll learn about the two most common sales personalities. 

7
It's Never Time or Money

In this video you'll learn why it's never time or money that decides if customers will buy or not. 

8
Headlines

In this video you'll learn the power of headlines and how to write them.  

9
Subheads

In this video you'll the power of subheads and how to write them. 

10
Use Persuasion

In this lecture you'll learn persuasion techniques in Copywriting to get people to do what you what you want.

11
Use Power Words

In this lecture you'll learn what Power Words are and which one's the most effective to make people take action.

12
The Steps To a Perfect Story

In this lecture we'll give you the steps to the perfect story + walking you through how to creating a great story with these steps.

13
The AIDA Model

In this lecture, you'll learn all about the AIDA model and how to use it to get people's attention and keep it.

14
Remove Writer's Block

In this lecture, you'll learn to remove the writer's block to get back your creativity.

15
Call- To-Action

In this lecture, you'll learn how to create effective Call-To-Actions also called CTA.

16
How To Call-To-Action

In this lecture, you'll learn how to create effective Call-To-Actions also called CTA.

17
Recap

In this video we'll recap everything you've learned about Copywriting.  

18
Copywriting Assignment

In this lecture you'll start applying what you've learned, and understand what separates the good from the bad copywriting.

19
Copywriting Assignment - Answers

In this lecture you'll find the answers to the Copywriting Assignment.

eCommerce Ads

1
Ecommerce Strategy

In this lecture you'll learn how the Ecommerce Strategy works.

2
Install Facebook Pixel (Shopify)

In this lecture you'll learn how to install the effective Facebook tracker Pixel on your Shopify store.

3
Install Facebook Pixel (WooCommerce)

In this lecture you'll learn how to install the effective Facebook tracker Pixel on your WooCommerce store.

4
Create Your First Ad

In this lecture you'll start creating your first ad.

5
Detailed Targeting

In this lecture you'll learn how to do detailed targeting to target your audience.

6
Finish the Ad

In this lecture you'll learn how to finish your ad by doing the last steps, including design.

7
Ad Sets

In this lecture you'll learn how to do multiple targetings through multiple ad sets.

8
Scale or Stop

In this lecture you'll learn when to scale or stop an ad set.

9
Scale It

In this lecture you'll learn how to scale an ad set.

10
Ads Library

In this lecture you'll learn how to spy on and get inspired by competitors ads.

11
Ads Manager

In this lecture, we'll have a look at the ads manager.

12
Catalog Setup

In this lecture, we'll have a look at the catalog setup.

13
Dynamic Retargeting

In this lecture, we'll have a look at dynamic retargeting.

14
Thank You

Bonus Lecture

1
Bonus Lecture
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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