Chod Matrix > Marketing > Digital Marketing > digital marketing course for beginners

4.45 out of 5

24 reviews on Udemy

digital marketing course for beginners

Best Digital Marketing Strategies,Content Marketing,SEO,Email Marketing, YouTube,Social Media Marketing!

Instructor:

Sonia Lateef

124 students enrolled

English [Auto]

Introduction to Digital Marketing: Understand the basics of digital marketing, its significance in today's business landscape, and the key elements involved

Earn Money as an Affiliate Marketer

Get a Job as A Digital Marketing Expert

Work From Your Home as a Freelance Marketer

Learn to grow your Audience, website trafficand social mediafollowers

You will learn to use All social media marketing platforms to grow your business

You will learn to increase your conversions and sales with real Digital Marketing Tips and Tricks

The Complete Digital Marketing Course: Master the Art of Online Promotion

Discover the ultimate guide to digital marketing with “The Complete Digital Marketing Course.” Gain comprehensive knowledge and practical skills in SEO, social media marketing, content creation, email marketing, and more. Learn from industry experts and unlock the secrets to maximizing your online presence. Enroll now and take your digital marketing prowess to new heights!

“The Complete Digital Marketing Course” is a comprehensive online program designed to equip learners with the essential skills and knowledge needed to excel in the dynamic world of digital marketing. This course encompasses a wide range of topics, including search engine optimization (SEO), social media marketing, content creation, email marketing, and much more.

Through a structured curriculum and engaging instructional materials, this course empowers individuals to harness the power of digital platforms to effectively promote products, services, or brands. Whether you’re a seasoned marketer looking to expand your skill set or a beginner seeking to enter the digital marketing arena, this course caters to all proficiency levels.

Key Learn Points:

1. Search Engine Optimization (SEO): Understand the fundamentals of SEO, keyword research, on-page optimization, and off-page optimization to improve website visibility and organic traffic.

2. Social Media Marketing: Learn how to create compelling social media strategies, build a strong brand presence, engage with target audiences, and leverage platforms such as Facebook, Twitter, Instagram, LinkedIn, and more.

3. Content Creation and Marketing: Master the art of creating high-quality content that resonates with your target audience, drives traffic, and generates leads. Explore various content formats, including blog posts, videos, infographics, and podcasts.

4. Email Marketing: Discover the power of email marketing campaigns to nurture leads, build customer relationships, and drive conversions. Learn about email automation, effective copywriting, segmentation, and A/B testing.

5. Pay-Per-Click (PPC) Advertising: Gain insights into creating and managing PPC campaigns on platforms like Google Ads and Bing Ads. Learn how to optimize campaigns, conduct keyword research, and analyze performance metrics.

6. Analytics and Data-driven Insights: Explore tools and techniques for tracking and analyzing website traffic, user behavior, and campaign performance. Utilize data to make informed decisions and improve marketing strategies.

7. Conversion Rate Optimization (CRO): Understand the principles of CRO to maximize website conversions and improve user experience. Learn about A/B testing, user testing, and optimizing landing pages for better results.

8. Mobile Marketing: Explore the unique opportunities and challenges of mobile marketing, including mobile advertising, app marketing, and responsive design.

9. E-commerce Marketing: Dive into the strategies and tactics specific to promoting products and services in the e-commerce realm. Learn about product listings, shopping campaigns, and conversion optimization for online stores.

10. Marketing Automation: Discover how to streamline and automate marketing processes using tools like CRM systems, email autoresponders, and chatbots. Enhance efficiency and scalability in your marketing efforts.

“The Complete Digital Marketing Course” provides a comprehensive and practical learning experience, combining theoretical knowledge with real-world case studies and hands-on exercises. With expert guidance and up-to-date industry insights, you’ll acquire the skills necessary to succeed in the ever-evolving landscape of digital marketing. Enroll today and unlock your potential as a digital marketing master.

This course is meticulously curated by industry experts and covers all key aspects of digital marketing, providing a solid foundation for beginners while offering advanced strategies for experienced professionals. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing, content creation, email marketing, and analytics, this course covers it all.

“The Complete Digital Marketing Course” also equips you with the tools and techniques to measure the success of your campaigns, analyze data-driven insights, and make data-backed decisions to continuously optimize your marketing efforts.

Whether you’re a business owner looking to expand your online presence, a marketing professional seeking to enhance your digital skills, or an aspiring digital marketer eager to kickstart your career, this course provides the comprehensive knowledge and practical expertise necessary to thrive in the ever-evolving world of digital marketing.

Introduction

Your digital opportunity

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Your online goals

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Building your online presence

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Marketing your online presence

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Analyse and adapt

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Choosing your online presence

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How websites work

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Key website ingredients

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Websites and your business goals

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Make your website easy to use

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Website design do’s and don’ts

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Email marketing basics

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Your email marketing options

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Crafting great marketing emails

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Managing successful email campaigns

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Measuring success in email marketing

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Search engine basics

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How search engines work

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How search engines see the web

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Organic search explained

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Paid search explained

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Google search console

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Intro to search engine optimisation (SEO)

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The importance of an SEO plan

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The SEO process

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How to choose keywords

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Setting realistic SEO goals

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Making your web pages search friendly

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How other websites can work for you

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Cross borders with SEO

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Introduction to search engine marketing (SEM)

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The SEM auction

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What makes a good keyword

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Make your ads stand out

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Achieve relevance with good structure

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Get the most from your keywords

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Fine-tune with keyword match types

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How to know what’s working and what isn’t

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What is web analytics?

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Making web analytics work for you

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Tracking specific goals with web analytics

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Web analytics and organic search

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Tools to measure SEM

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Breaking down your data for insights

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Marketing to the locals

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The power of local directories

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Using digital to advertise locally

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Reaching locals on their mobiles

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SEO for local businesses

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Social media basics

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The right social media sites for you

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Setting your goals for social media

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Getting on social media

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Your long-term social media plan

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Advertising on social media

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Measuring success in social media

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Avoiding social media pitfalls

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The evolution of mobile devices

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Understanding mobile web and mobile apps

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Understanding mobile apps

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Introduction for advertising on mobile

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Search campaigns for mobile

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Display campaigns for mobile

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Social media campaigns for mobile

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Video for mobile

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What is display advertising?

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Search advertising vs. display advertising

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The ins and outs of display advertising

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Making display ads meet your goals

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Understanding ad networks

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How retargeting works

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Introduction to international marketing and export

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Validating your new market

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Being understood abroad

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Advertise across-borders

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The support systems you will need

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Helping customers abroad buy your products

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Delivering to customers across the globe

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The rise of online video

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How video fits into your online strategy

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Creating video content within your budget

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Sharing and promoting your videos

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Advertising on video sharing sites

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Measuring video performance

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Using e-commerce to sell

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Taking payments and manage orders

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Creating a smooth e-commerce experience

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Product promotion and merchandising

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Retargeting for e-commerce

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How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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digital marketing course for beginners

Introduction

How long do I have access to the course materials?

Can I take my courses with me wherever I go?

Detailed Rating

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