ChatGPT to Supercharge Your Public Relations Media Training
This course is designed to provide Public Relations (PR) practitioners with a comprehensive understanding of how to effectively use ChatGPT / OpenAi / LaMDA / Bard in your work. Don’t get left behind. The future is here. Taught by Guinness World Record holder in a PR category, Jess Todtfeld.
What can this course do to help you?
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Generate press releases quickly and effectively.
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Streamline work and save time.
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Anticipate and respond to potential questions from reporters.
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Generate talking points and key messages.
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Gather information and insights relevant to PR campaigns.
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Generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines.
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Tailor messaging to specific PR needs.
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Improve the ability to support spokespeople in media appearances.
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Organize and structure messaging for spokespeople.
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Understand the limits and benefits of ChatGPT for PR / Publicity research.
The course covers a wide range of topics, including headline and subject line creation, message organization, research, and media messaging. Through a combination of lectures, visual walkthroughs, and real-world examples, you will learn how to use ChatGPT to generate press releases, social media content, and responses to media inquiries.
You will also learn how to anticipate and respond to potential questions from reporters, generate talking points and key messages, and gather information and insights relevant to your PR campaigns.
Attendees will also learn the importance of fact-checking and accuracy when using ChatGPT for research. By the end of the course, you will have a solid understanding of how to use ChatGPT to streamline your work, save time and improve the effectiveness of your PR campaigns.
As a result, you will be able to avoid common PR pains such as spending a lot of time on repetitive tasks, and improve your ability to reach the right audience with the right message at the right time.
From the course Creator:
ChatGPT and AI are becoming increasingly important tools for public relations and publicity professionals. With the rapid advancement of technology, the media landscape is constantly changing, and PR professionals must adapt to stay ahead of the game. ChatGPT and AI provide PR professionals with the ability to automate repetitive tasks, gather information, and generate insights, all while saving time and improving the effectiveness of their campaigns.
One of the key benefits of ChatGPT is its ability to generate press releases, social media content, and responses to media inquiries quickly and effectively. This allows PR professionals to respond to media inquiries in a timely manner, and anticipate and respond to potential questions from reporters. Additionally, ChatGPT can be used to generate talking points and key messages, and gather information and insights relevant to PR campaigns. This helps PR professionals to tailor messaging to specific PR needs and reach the right audience with the right message at the right time.
Another benefit of ChatGPT is its ability to generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines. This is particularly important for PR professionals, as headlines and subject lines are often the first point of contact for potential customers or clients. ChatGPT can also be used to generate a comprehensive list of questions for press packets, helping PR professionals to anticipate and respond to potential questions from reporters.
AI is also becoming a key tool for PR professionals. AI-powered tools such as natural language processing and machine learning can help.
Getting Started - Capabilities of ChatGPT for PR Practitioners
ChatGPT wrote the script, and then we used an AI video editing program to record the audio and add royalty free stock footage and music. This is something you can do to promote one of your own projects.
In this opening video, you'll see a quick output of sound bites that are pretty impressive. This course will teach PR practitioners how to use ChatGPT to generate various types of text such as press releases, social media posts and responses to frequently asked questions. It will also cover integrating ChatGPT into existing PR workflow. Additionally, the course will guide you on how to fine-tune and train ChatGPT with specific parameters to create better, smarter headlines and hooks, press releases and emails that get looked at, and get through to journalists in a smarter way using technology as your assistant.
You will realize that this is a powerful assistant. You can get it to do the heavy lifting but need to guide it on the path. Jess starts to show you the power of ChatGPT for public relations. It is important to also notice how we need to think while using this tool.
"Getting Familiar with ChatGPT" section of the course aims to provide an introduction to the capabilities of ChatGPT and how it can be applied to Public Relations activities. This section will cover some basics and gets you thinking about the best ways to interact with this powerful assistant.
Headline and Subject Line Creation is another great use of ChatGPT. Having a great headline is the difference between getting your story chosen or not chosen. Jess gives a quick walkthrough on how to engage the system to create powerful headlines.
This section focuses on how to use ChatGPT to help organize and streamline the messaging for spokespeople. Attendees will learn how to use ChatGPT to generate talking points and key messages. Jess also shares insight into how spokespeople can better remember these messages.
This section of the course focuses on teaching attendees how to effectively utilize the capabilities of ChatGPT by asking relevant questions. Attendees learn how to phrase questions to ChatGPT in a way that yields the best results for their PR needs. As you move through the process of supporting a client or yourself, new questions pop up. With this tool, you can find answers quickly.
Jess Todtfeld is a Guinness World Record holder in a publicity category, and being interviewed in 112 interviews in 24 hours. More importantly, how did he do it, and how can ChatGPT take the techniques to the next level.
ChatGPT for the Modern PR Practitioner
This section will provide attendees with a comprehensive understanding of how to effectively use ChatGPT to generate headlines that are relevant, attention-grabbing, and optimized for journalists.
These are actual exercises Jess uses in the process of creating PR materials. Watch as he shares his techniques.
This is an important starting place that sets the tone for your whole pitch. Watch Jess' record setting process and how he uses ChatGPT as the assistant he wishes he had years ago.
Jess shows the exact template that he used to set the Guinness World record in a PR category. He also shows how ChatGPT can move you through the process even faster. *Don't forget to download the PDF of the template. There is a downloadable PDF here in this section.*
ChatGPT can be great for writing press releases and PR emails. But, you need to follow the steps. If not, your release will sound robotic or off topic. Jess walks you through the steps.
In this section you will learn how to bring your press release to completion. Jess shows how to deal with snags including technical stops that ChatGPT might impose.
The media is often looking for just the right quote. In this section, you will learn how to train ChatGPT to create sound bites using the 14 elements that make a perfect quote. They are listed below so you can use them to train ChatGPT and make your own quotable quotes.
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The Sound Bite Quote System:
Secret Techniques for Creating Irresistible Quotes
1. Absolutes
2. Facts
3. Examples
4. Action Words
5. Shocking
6. Predictions
7. Emotion
8. Conflict Quotes
9. Clichés or a play on a cliché
10. Triple Play
11. Rhetorical Questions 12. Analogies
13. Humor
14. Pop Culture References
Suggested Q&A: Use ChatGPT to Generate Press Packet Questions. This section focuses on how to use ChatGPT to generate a comprehensive list of questions for your press packet. You will learn how to use ChatGPT to inspire these potential questions in reporters and journalists. It can even generate responses. This includes do's and don'ts.
This section focuses on using ChatGPT to create messaging for spokespeople using the facts you share with it. You will also learn how to best organize messages in a way your spokesperson can better remember and deliver them.
Big Picture / More Uses for ChatGPT in PR
You will learn some of the benefits and limitations of using ChatGPT to gather information, generate insights and identify trends relevant to your PR campaigns. Good news, it's getting better every day and right now this is the best tool to hit the PR industry since the printing press.
What are the ethics surrounding this tool? Is it ok to have a computer AI help you in the writing process? Jess explains how this tool is part of a natural evolution in this industry.
Jess gives some last thoughts while mentioning that this course will grow over time. Here's what you should do to take action now.
New Updates to ChatGPT! This just made this course even better
Use Video to Promote Someone or Something
