4.55 out of 5
4.55
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Branding Masterclass: Brand Identity, Strategy & Activation

Create a Compelling Brand Identity From Scratch that Builds Trust and Brand Recognition
Instructor:
Stella Chrysaki
3,012 students enrolled
English [Auto]
Understand the key concepts of brand creation
Determine your brand's purpose, mission, vision, and values
Craft your brand's core essence and value proposition
Build a brand which stands out and resonates with your target audiences emotions
Choose a visual identity design
Easily define your marketing assets with a distinct and coherent voice and tone
Implement brand activation strategies that incorporate both traditional and contemporary marketing techniques

Branding is very important for the success of a business. It’s not just about picking colours and an image for a logo. Branding helps in many ways:

  1. It makes people recognise and trust your business.

  2. It attracts the customers you want.

  3. It makes your business stand out from the competition.

  4. It helps you avoid competing only on price.

  5. It helps you win customers who are willing to pay more.

In this Branding Masterclass, you’ll learn four important things to create a strong brand for your business:

  1. Brand Strategy: This involves answering important questions about your business, what you do, and why it matters to customers. Then, you need to communicate these answers to your customers. I’ll guide you through this process step-by-step.

  2. Visual Identity: Once you have a clear brand strategy, we’ll work on creating the visual parts of your brand, like the logo, fonts, colours, typography, and photos.

  3. Brand Maintenance: After you’ve developed your brand strategy and creative, we’ll help you create a plan to keep your branding consistent over time. This is very important for people to recognise and trust your brand.

  4. Brand Activation: Finally, we’ll help you plan how to successfully implement your brand across all your marketing, from your website to where you sell your products.

This course will help you create a strong brand strategy and identity for your business. This, in turn, will attract the right customers, increase sales, and make a bigger impact in the market.

This Branding Masterclass is complimented by a comprehensive workbook and checklist, to help you implement what you’re learning and put it into practice.

At the end of the course, you’ll have a wholesome brand you love (and your customers will love even more).

Branding Fundamentals

1
Welcome
2
Introduction to Branding
  • What Is a Brand?

  • What Is a Brand Strategy?

  • Why is Branding Important?

3
Introduction to Brand Identity
  • What is Brand Identity?

  • Why Do You Need a Brand Strategy?

  • What Team Do You Need to Build Your Brand Strategy?

4
Before Starting your Brand Strategy

How to Build your Brand

1
Find Your Brand Heart

Purpose, Vision, Mission, Values

Brand Messaging

1
Brand Personality

Brand Personality

2
Brand Voice

Brand Voice, Tone of Voice

3
Tone of Voice

Tone of Voice, Brand Voice & Tone

4
Value Proposition & Messaging Pillars

Value Proposition, Messaging Pillars

Design your Brand Identity

1
Brand Identity fundamentals
2
How to Build a Brand Identity - Part 1
3
How to Build a Brand Identity - Part 2

Design your Visual Identity

1
Visual Elements
2
Case Studies - Success Stories

Brand Guidelines

1
Create your Brand Guidelines
2
Bring your Brand Strategy to Life

Brand Activation

1
Brand Activation Fundamentals & Strategy

Brand Strategy Toolkit Workbook

1
Brand Strategy Toolkit
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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